10% for Life is a social initiative created together with DonorSearch to encourage blood donation by giving brands a simple way to dedicate part of their communication to the cause.
As the founder of SÜRA and the project's Art Director, I led a team of three designers and developed a flexible design system that could be easily adapted to different brands and their existing guidelines.
We created a modular identity for use across digital, print, outdoor advertising, and social media, making it easy for companies to join the initiative while preserving their own brand identity. Our team adapted the campaign for the guidelines and communication materials of major brands, including Cofix, VkusVill, Citymobil, X5 Group, and others.
The result is a scalable design system that helps businesses support an important social initiative in a consistent and recognizable way.